Elon Musk claims that he has chosen the new Twitter CEO and that he will step down as CEO.
“I’m happy to announce that X/Twitter has a new CEO. She will begin in around six weeks!,” Musk wrote on Twitter on Thursday.
The term “X” alludes to both the newly created legal entity that encompasses Twitter and Musk’s plans to turn Twitter into a “super app.”
He did not name the new CEO, although the Wall Street Journal claimed that Linda Yaccarino, the head of advertising for NBCUniversal, is in discussions to lead Twitter.
Yaccarino, who started working for NBCUniversal in 2011, left her role on Friday. On Monday, she was supposed to deliver a sales presentation to the advertising sector.
The new CEO of Twitter is Linda Yaccarino
How to interpret Elon Musk’s selection
She is a respected member of the advertising community and a former Trump political appointee. She would bring ties to Twitter, which has lost sponsors since Musk purchased the social media network six months ago.
Wedbush Securities analyst Daniel Ives wrote in a research report, “While supervising billions in annual ad revenue and maintaining close relationships with marketers and ad agencies globally, we believe that this would be a homerun hire for Twitter and fit in very well to the overall Twitter strategy and monetization looking ahead.”
Musk has presided over large layoffs, eased content moderation, and modified the blue-check verification process while in office.
At a conference that MMA Global, a trade association for digital marketers, organised last month, Yaccarino conducted an on-stage interview with Musk.
Running Twitter, according to Musk, “is a train wreck sometimes.”
In November, Yaccarino stated she wouldn’t wager against Musk in a speech at an AdAge convention. You must give the man some time, she replied.
Musk is under further pressure to focus on Tesla once more. He posted in December that he was seeking for someone to succeed him at Twitter.
“As soon as I find someone stupid enough to take the job, I’ll step down as CEO!” Musk tweeted something.
Musk will continue to be in charge even after his replacement assumes control. Musk announced his move to executive chairman and chief technology officer on Thursday. He will continue to be in charge of products and software.
Musk made it clear early on that he didn’t intend to continue leading Twitter and that his original goal had been to cut back on his involvement.
During a trial for his salary at Tesla in November, Musk stated, “There is an initial burst of activity needed post acquisition to reorganise the company.” Over time, I’d find a different person to run Twitter.
